Stereonow. Calm and intelligent equipment demonstrations for lovers of all types of music. 020 8447 8485
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"A wonderful place to listen to music and to buy the equipment that reproduces it"

"For some of us, it's like a 2nd home!"

Welcome to Stereonow

I’ll try and keep it simple:

This is what I do. On a no-fee one-to-one basis I provide totally unbiased guidance and demonstrations to help lovers of music in the home obtain the best possible sound reproduction within their budget, within their domestic parameters and within their time frame – even if it means I don't make a sale. Yes, really!

That’s it!

Well of course there’s a bit more to it than that.

For example, the consequences of me adhering to the above approach (I suppose it is a ‘mission statement’ – but I really hate that phrase) leads to some interesting outcomes.

By telling the truth, sticking to the facts, avoiding the jargon and offering verifiable evidence through demonstrating the claims ….

3 out of ever 11 encounters with potential buyers ...

results in me telling them that I really can’t take their money. This is usually because there’s nothing wrong with the current system and/or it will cost far too much (e.g. beyond their budget) to gain an improvement rather than a change.
Invariably the recipients of my advice are puzzled, and then usually very pleased.

5 out of every 11 encounters ...

results in me providing a consistent and tangible improvement in the quality of the system – for far less money than was originally envisaged by the customer. That’s great as far as I'm concerned because it means they can buy lots of music to play via the newly improved system.

3 out of every 11 encounters ...

results in the customer spending far more money than they originally envisaged – and being utterly delighted that they did.

I'm a one man band.

This means I am personally totally accountable for your satisfaction and for making it right if I get it wrong. I can’t blame anyone else simply because there isn’t anyone else.

Buy from me and you’ll get more than just the equipment and a good sound.

I walk the talk – so to speak:

I don’t rabbit on about support service and make nebulous and unsubstantiated statements about it. My support is real and tangible. For example:

I very rarely sell by mail order:

Virtually every piece of equipment I sell is personally installed by me. This means that in the unlikely event of an item not sounding right (despite our mutual efforts beforehand to avoid this) I take it away and offer you a refund or a credit (at your option) to progress the matter. There is no charge for personal delivery and installation.

Risk free 30-day home trial

Every item, except customised items which are classed as special orders, is on 30 days sale or return subject to the usual conditions re working condition, cosmetic condition and so on. If you return it, I pay the return carriage. Unlike other retailers, there’s no ‘transfer fee’ or ‘paper work fee or ‘admin’ fee.

If you trade up, then ...

my typical trade-in allowance is 85% of the ex-VAT price you paid me. An unbeatable industry benchmark that I’ve established.

If you decide to sell privately an item I supplied to you ...

then I will honour the unexpired portion of the original warranty i.e. the warranty is transferable, at no cost to you or the new owner.

There’s a lot more too. However rather than clog this page up, feel free to explore the site. If that’s not enough, just phone me on 020 8447 8485

Thank you

Sincerely

Howard Popeck

Founder and owner.